PROJECT OVERVIEW
As a concept project, we designed Restylo, the ultimate online marketplace for luxury fashion enthusiasts who want to buy and sell luxury items online and don't have a reliable, trustworthy platform to do so. Restylo offers a luxurious experience for buyers and sellers, and it also promotes sustainability by encouraging the reuse of high-end fashion.
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Our Goals
● Design a website that offers an engaging and user-friendly platform for potential buyers and sellers.
● The website gives a guarantee against the original goods.
The Process
We utilized the Double Diamond method, which is based on the Design Thinking Methodology, to guide our project and navigated back and forth between stages as we progressed.
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DISCOVER
Survey and Interview
We conducted a
survey with a sample size of
50 participants and received responses from all of them. Based on the results, we selected
8 individuals for an interview to gain deeper insights. After reviewing the information that we received from both the survey and the interviews we
made the Affinity diagram as below:
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Key Takeaways
● Users value being able to see a real photo of the product, which can help establish trust and ensure that they are purchasing the original product.
● They want to make sure that buying the original product.
● Users want to be able to assess the condition and cleanliness of the product.
● To be able to make a comparison with the unused one.
Competitive analysis
After conducting a thorough analysis of 10 competing websites and identifying their strengths and weaknesses, we used this information to improve our website design.
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Key Takeaways
● Since the products on the website are second-hand, it is very important to have real photos of the product from different angles.
● The condition of the product was one of the important issues, it was always mentioned next to the product photo to show the damage or the period of use.
● There was an option on the websites to return the products to the customer within a certain period of time.
● The search bar on these websites has been an important issue. Due to limited product availability and no direct seller contact, product reviews were not on most websites.
DEFINE
Persona
As a result of the research, we created a persona to communicate information about the users. Lisa's needs and preferences will guide the design.
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DESIGN
Mid-Fidelity Wireframes
To establish users flow and content layout, I sketched out wireframes for screens that users would need in order to complete the tasks.
Mood Board
Mood Board embodies the perfect blend of luxury, sustainability, and nature-inspired aesthetics. Our design inspiration takes cues from high-end brands and luxury lifestyles, harmoniously with nature's organic beauty, resulting in a unique and sustainable fashion statement.
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UI Kit
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Usability Test and Iteration
● In the initial version, when the users encountered the website, after seeing the navigation bar, the users did not understand the meaning of the word "designers". When we changed the word to "brands", the users were not confused to search for their favorite brands and easily connected with the word brands.
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● In the usability test with users, we noticed that they tend to have easier access to search for different brands and see that section faster. Therefore, we changed this section with the Special Offers section.
● In the special offers, the photos were not very clear because there was no explanation under the photos and were not well categorized, and did not make sense to the user.
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● When we select any of the items from the navigation bar and enter the main page for example the bags page, we changed the image at the top of the page and tried to make the page more user-friendly with a short explanation.
DELIVER
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